Ranch Broker Writes Blog!

I married a business professor.  Yep, she has a PhD in marketing and teaches business to young minds at our local university.  Usually our worlds don’t intersect, but when I recently complained that after 35 years, my clients were either dead, on their last ranch, or had given the ranch to the kids, she said I needed to update my style, expand my rolodex (yes, I still have one), and join the rush to social media.  Who, me?

cowboy-blue-gold

I joined Facebook, which was fun, with lots of time wasters and LinkedIn, which was not so much fun, mostly business.  Spent serious moola upgrading my website to make it “mobile friendly”.  Made a lot of “friends”, such as they are, and the site received some hits, but not many.  It seemed like I was collecting bored cowboys, not ranch clients.  My best results came when I included my faithful dog, Ruby, who, although beautiful, smart, and photogenic, again does not attract my demographic.

IMG_2007-e1542389433582

Thinking I needed some younger input, I presented my story to one of the Professor’s classes.  The students, none of whom looked older than 7, suggested Instagram, which I use but still don’t understand, Pinterest, which doesn’t fit my demographic, and writing a blog.  Eureka!  Writing about what I know best, ranch real estate and South Texas wildlife.

 

As I have always enjoyed writing and actually wear two hats, ranch broker and wildlife biologist, I have a wealth of stories from both fields.  Writing a blog was easy as I already have a stack of articles written over the years which lend themselves to a blog.  I also have a book, “Finding, Buying, and Developing a Ranch in South Texas” which is an easy read that I can publish in chapters on the blog.

Front

The results thus far have been good as well as educational.  I can follow the statistics of the blog and see who is clicking past the first page, who is reading more than one article, and who has downloaded my book which I made available for free in the e-version.  Feedback is interesting, to say the least, as some people enjoy the articles, some dislike hunting, and some simply like to rant.  At any rate, it is getting the information out to people I would never had reached any other way and hopefully it will result in some new clients eager to buy the King Ranch.

For those not quite ready for the King Ranch, I invite you to check out the blog.  Lots of information, some humor, and  perhaps insight into why Ruby is my best marketing tool!

IMG_20170727_213602

 

[gravityform id="3" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_3' ><div id='gf_3' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_3' id='gform_3' action='/2019/11/06/ranch-broker-writes-blog#gf_3'> <div class='gform_body'><ul id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below'><li id='field_3_1' class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_3_1' >Email<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_1' id='input_3_1' type='text' value='' class='medium' placeholder='Enter your email address...' aria-required="true" aria-invalid="false" /> </div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_3' class='gform_button button' value='DOWNLOAD NOW' onclick='if(window["gf_submitting_3"]){return false;} window["gf_submitting_3"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_3"]){return false;} window["gf_submitting_3"]=true; jQuery("#gform_3").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=3&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='3' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_3' value='WyJbXSIsImQxODBiY2U4OGRkZDc4NTFmZWVjYWYyYWRlNzQzN2VkIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_3' id='gform_ajax_frame_3' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 3, 'https://buyingatexasranch.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_3').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_3').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https://buyingatexasranch.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_3').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;}, 50);}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [3, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 3) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [3, 1]) } ); </script>
%d bloggers like this: